Duracell Promo Packaging
Spencer Bigum’s concept packaging for Duracell batteries is brilliant in its simplicity. The geeky covers should be a hit with consumers looking to power their game controllers and remote controls.
The new package is made of 100% recycled cardboard and uses the back of the “original” battery package as the front for a larger canvas, which is why there isn’t a need for a clear plastic case to hold the batteries anymore. A few other ideas for other pop-culture references were included to see how the system could work.