Interactive YouTube – Sprite Zero Skate ‘n’ Splash


This interactive YouTube video lets you instantly skip from one segment to the next, deciding exactly what you’ll see and when you’ll see it. Using keyboard keys 4 through 9, you can replay the skateboard tricks, skip others, and create your own rhythmic masterpieces on the fly.

 

The promotional YouTube video, dreamed up by the Interactive Marketing Team at Coca-Cola Germany for Sprite Zero, minimizes branding because its creators “wanted the focus to be on the content and the interactivity.” They added, “This sort of video is quite different from what we at Coca-Cola usually do, in terms of ‘edginess’ and branding.”

via Mashable

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