The lens is mounted at an angle for real “miniaturized” photos. It’s teeny-weeny (about the size of your mobile) so the power of tilt-shift can always be in your pocket.
Make buildings look tiny! Make people look small! Make beautiful blurry bokeh!
Lovely vignetting and a 5MP sensor put you squarely in lo-fi toy-camera territory, like shooting with a Lomo or Holga. Plus it’s got all the stuff you’d expect from a point & shoot: flash, zoom, exposure control, white balance, even video!