Apple is world’s most valuable brand


The BrandZ index calculates brand value on a number of factors, including an estimate of the brand’s contribution to earnings, valuation of intangible assets, measures of customer perception and an estimate of growth potential.

In their latest Top 100 BrandZ index Apple has managed to surpass Google which dominated the top in the last 4 years. Peter Walshe, global BrandZ director at Millward Brown, declared this is due to the fact Apple products  were not only highly desired by consumers but also seen by companies as useful.

So Apple is now the most valuable brand with a value  of more than $153bn.

TOP 10 Most Valuable Global Brands

1. Apple $153bn

2. Google $111bn

3. IBM $100bn

4. McDonald’s $81bn

5. Microsoft $78bn

6. Coca Cola $73bn

7. AT&T $70bn

8. Marlboro $67bn

9. China Mobile $57bn

10. GE $50bn

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4 responses

  1. you get all this money and then you get cancer. think different.

    ce epicitate de reclama gen “how fairly unique are we and our high-end products which are so out of this world”. m-a enervat maxim. si m-a enervat ca au dreptate.
    oricum: http://designerscouch.org.s3.amazonaws.com/design/1304078159_4415_bigdetail.jpg

    May 9, 2011 at 5:11 pm

  2. getting away with it all messed up

    a trebuit sa ” download full report” ca sa vad care e treaba cu facebook. e pe 35. si hp pe 18. what’s the dilly? :))
    blackberry pe 25.

    there’s something wrong with this picture.

    May 9, 2011 at 5:38 pm

  3. Kristin Brænne

    ★★★★★

    May 9, 2011 at 10:31 pm

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