Apple is world’s most valuable brand

The BrandZ index calculates brand value on a number of factors, including an estimate of the brand’s contribution to earnings, valuation of intangible assets, measures of customer perception and an estimate of growth potential.

In their latest Top 100 BrandZ index Apple has managed to surpass Google which dominated the top in the last 4 years. Peter Walshe, global BrandZ director at Millward Brown, declared this is due to the fact Apple products  were not only highly desired by consumers but also seen by companies as useful.

So Apple is now the most valuable brand with a value  of more than $153bn.

TOP 10 Most Valuable Global Brands

1. Apple $153bn

2. Google $111bn

3. IBM $100bn

4. McDonald’s $81bn

5. Microsoft $78bn

6. Coca Cola $73bn

7. AT&T $70bn

8. Marlboro $67bn

9. China Mobile $57bn

10. GE $50bn

May 9, 2011 | Categories: Cosmo Way, Pile Up | Tags: cosmo navigator cosmonavigator, cosmonavigator, USA, silence, alternative, thoughts, opinion, current events, media, opinion photography, video, watch, dailies, cosmo, news, apple, apple brand google, brandz top 100, apple google, peter walshe, top 100 brands, steve jobs, ipad, iphone, imac, brandz top 100 2011, 9 may 2011, go apple | 4 Comments »